Ways To Promote A New Product: Skin Care?
Promoting a new product to the market is a challenge for many new businesses during its initial stage. A product like skin care can be even more strenuous due to the fact that there are so many recognized and familiar skin care brands that has acquired its market share already. However, we must not forget that even the most prestigious brands like Molten Brown, Body shop or L’Oréal also have been through this so called initial phase of launching and have been very successful in doing so. The best way to market a product is to identify the most suitable audience for it. It is always good to have a clear understanding of the product such as its ingredients, so that you can identify and alert people who should refrain using due to allergies and medical conditions. This saves you from tarnishing the reputation from an early stage. Knowing the benefits is also another good point to educate the respective target customers. Keeping these in mind let’s look at some ideas how to introduce your new skin care product to the market.
Find an alternative sales store
At the initial stage you might not be able to afford a retail store of your own to showcase your products. However, you can overcome this by identifying the correct target audience and by bringing your product to them at where you can find them the most. For example, if your skin product is aiming to target middle aged women, a beauty salon in Canning Vale is the best bet for you.
If you negotiate with a beauty salon owner and arrange to have a dedicated shelf for your products, you will reach the target audience faster, as well as get a chance to save your rental costs. On the other hand, if your product is for young teenagers you can opt for a temporary stall in a summer market hall arranged by teenage clubs or in a carnival ground. Check this site offer a great beauty service that can cover your needs.
Social networking has become an effective tool to sell and promote products nowadays. Network sites such as Facebook and Twitter allows you to create your own page to promote products at no cost. By this way all your friends and connections begin to notice the products. They also get to view pictures of products online so that even orders can be placed through the site. You can also promote your products by joining certain groups on social media such as stay at home mom clubs, expatriate groups and so on.
Introducing discounted prices and special offers
It is a good way to introduce your product with a discount at the initial stage. If your product is sold lesser than the average market price of other similar skin care brands, there is a good chance that the target audience may want to try out your product for a change. Another good way is to add on a few giveaways or free gift offers such as, giving a selected product away free with any purchase spent over AUD100. These strategies could be costly at the start. However, it’s worth attracting the focus market at this stage as you plan to stabilize your business in years to come.